It's a new year and, as tradition goes, now's the time to make resolutions and set goals for yourself and your home-improvement business. Unlike in years past - when your resolutions have fizzled out by the second week of January - these goals are achievable and will ultimately improve your bottom line...and your life.
1. Remain Connected
Resolve to keep in touch with all your customers.
It's an excellent way to remain on their radar so they think of you for their next project. Followup calls and company newsletters can go a long way. Even a postcard will make an impact. Posting a sign at a job-site during and after a project will add exposure and maintain contact. (Of course, make sure your satisfied customer agrees first.)
Staying in regular contact will pay for itself in the long run. New business is generated all the time because of past and present customers. Never underestimate the power your client base has to bring in new business.
2. Build a Quality Website
Resolve to have a great website.
A quality website is a vital tool for any contractor today. It helps customers find you. It will answer their questions, foster trust, and help develop lasting client relationships. When monitored and adjusted effectively, your website will be the most effective sales tool for your business.
To be effective, a website must be intuitive. It needs to be easy to use and simple to navigate. Use big bold fonts, clean design, and a large number of high quality images. Prospective customers will see that your business is modern and forward-thinking. Offer real and engaging content…and don’t forget to keep it updated. Vary your content to add interest. Keep things fresh with blog posts and articles offering a variety of industry-specific information.
3. Utilize Lead Generation Effectively
Resolve to get the most out of your lead generation service.
Even if you're already reasonably successful with lead generation, there's always room for improvement. Wanna get even better at reaching leads, setting appointments, and closing jobs? If you haven't yet, it's well worth your time to read Paul Munn's informative and illuminating articles on these subjects. Paul delves into the best ways to...
- Reach the leads...Why Won't My Leads Answer?!
- Set appointments...My Lead's On The Line - Now What?!
- Close jobs...The Art Of The Close
If you're not yet subscribed to a lead generation service, check out this informative article about why you should get signed up.
4. Treat Yourself
Resolve to take more time off.
You work incredibly hard. From early in the morning until late at night, it's non-stop for you. You probably can't even remember the last time you took some time off.
Reserving some time for yourself is healthy and will only boost your overall productivity. Take your family camping for a week. (I know...that's just as stressful. But you get my point.) Take a morning off and go for breakfast with your significant other. Or come home early one evening and go for dinner.
There are plenty of ways to enjoy life away from the job site. Whatever you decide to do, you'll be better for it when you return to work.
Wishing you all a happy and healthy 2017!